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Apple was focused. They just weren't focused on what would matter most. In 2007, Steve Jobs stood on stage and unveiled the first iPhone to the world. He called it “an iPod, a phone, and an Internet communicator.” Three devices, one breakthrough product. He was right, and wrong at the same time. His vision was crystal clear, but his focus was off. What he didn’t realize that day was that the most powerful feature of the iPhone wasn’t in his keynote, it was hidden inside the c

Today while I was working on a new food product for a client in Tokyo, I was browsing the Trader Joe’s website and a interactive widget popped up and asked  — True or False ? In 1972, our very first Trader Joe's private label product was Panty Hose. — As a long time slave to Trader Joe’s, naturally I clicked false as the TJ’s Country Pumpkin Spice Granola’s orange packaging danced in my head like sugarplums at Christmas. The widget came to life and gave me a nice little “atta

We’ve entered an age where AI makes anything possible. Ideas, designs, product mockups, even entire business plans can be generated in...

"What is my purpose?" Rick and Morty quote S01E09 Butter Robot What Rick & Morty teaches us about Jobs To Be Done Product innovators...

How Real Brands Collapse the Wave and Rewrite Reality Branding today isn't about decoration. It's about transformation. In Black Mirror:...

From the USS Callister to Infinity, the Uncopyable Competitive Advantage Black Mirror continues to deliver twisted takes on tech, but...

What happens when two cultures share a word — but not a meaning? In Japan, 昆布茶 (konbucha) is a savory kelp tea, while KOMBUCHA around the world is a bubbly fermented drink. Haruna Co-Create explores how this cultural collision created confusion — and why the future of fermented tea in Japan is about to be reinvented.

What does love taste like? In Japan, AI just helped create bread that captures the feeling of falling in love. Here’s how it’s inspiring the future of innovation — including at Haruna Co-Create.

Before it became a global trend, matcha was part of ancient rituals, Zen practice, and centuries of craftsmanship. In my latest article, I trace matcha’s true journey — and how we at Haruna Co-Create are bringing that spirit into the next wave of innovation.