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How Real Brands Collapse the Wave and Rewrite Reality Branding today isn't about decoration. It's about transformation. In Black Mirror:...

From the USS Callister to Infinity, the Uncopyable Competitive Advantage Black Mirror continues to deliver twisted takes on tech, but...

What happens when two cultures share a word — but not a meaning? In Japan, 昆布茶 (konbucha) is a savory kelp tea, while KOMBUCHA around the world is a bubbly fermented drink. Haruna Co-Create explores how this cultural collision created confusion — and why the future of fermented tea in Japan is about to be reinvented.

What does love taste like? In Japan, AI just helped create bread that captures the feeling of falling in love. Here’s how it’s inspiring the future of innovation — including at Haruna Co-Create.

Before it became a global trend, matcha was part of ancient rituals, Zen practice, and centuries of craftsmanship. In my latest article, I trace matcha’s true journey — and how we at Haruna Co-Create are bringing that spirit into the next wave of innovation.