Unlocking the Opportunity
When It's Black,
It's Magic.
Most coffee drinkers still rely on sugar, cream, and add-ins to mask bitterness, like finger painting over a Rembrandt. Black coffee is different. It’s art. Quiet, clean, and uncompromising. Bitter, yet liberating. Simple, yet deeply satisfying. Each cup resets your mind, your focus, your mood. Black Coffee is about subtraction; removing the unnecessary to reveal the essence. We’re reinventing black coffee not as what’s missing, but as what remains: a ritual, a way of life, and freedom in its purest form.
Unlocking the Opportunity
When Cities Collide, Passions Ignite
The RTD market is booming, but much of it is built on sameness, copycat flavors, sugar-heavy recipes, shallow experiences. Consumers today, especially younger adults, are searching for more: drinks that feel global, premium, and culturally meaningful. We are reinventing RTD cocktails as cross-cultural celebrations; fusing iconic spirits with authentic local flavors, and transforming a simple can into a story, a journey, and a festival.
Unlocking the Opportunity
Natural Sparkling, Reinvented
For too long, consumers have had to choose between two unsatisfying options: fruit juices loaded with calories, or sodas packed with artificial flavors and sweeteners. Health-conscious consumers are searching for something new. We are inventing a natural sparkling category that feels refreshing, functional, and clean. A drink born from fermentation, lightly effervescent, and culturally resonant, offering the sparkle and satisfaction of soda, without the baggage.
Unlocking the Opportunity
Reinventing Energy for a New Generation
The global energy drink market is booming, yet most products still rely on synthetic caffeine, sugar overload, and crash-inducing formulas. Consumers today, especially health-conscious professionals, athletes, gamers, and Gen Z, are searching for something smarter: clean energy that sustains focus, fuels performance, and fits modern lifestyles. We are reimagining energy itself, transforming it from a harsh jolt into a balanced, refreshing, and culturally distinctive experience. And with a new shake-to-enjoy format, energy becomes not just fuel, but an engaging ritual.
FAQs
Commonly Asked Questions
Everything You Need to Know About Partnering with Haruna Co-Create
Our primary clients include retailers, engaging with their strategies to create unique and differentiated private brands, consumer packaged goods (CPG) companies seeking to create differentiated, consumer-driven products; entrepreneurs, venture capitalists, start-ups, and private equity firms aiming to bring fresh, disruptive ideas to market with comprehensive support from concept to commercialization; and foodservice operators such as restaurants and cafes looking to introduce unique, trend-setting menu innovations.
At Haruna Co-Create, we understand that every client’s business needs are unique. That’s why we offer tailored collaboration models designed to fit your specific goals, challenges, and growth stage, we adapt our approach to align with your vision.
By combining our expertise in innovation, manufacturing, and market trends with a flexible engagement structure, we ensure that our solutions are not only effective but also deeply integrated with your business strategy and needs. This personalized approach allows us to co-create impactful products and strategies that deliver measurable results.
At Haruna Co-Create, we don’t believe in a one-size-fits-all approach. Instead, we tailor our process to the specific needs of each client and project. Whether it’s a Commercialization and Scale-Up initiative or a Consumer Insight Translation project, we use proprietary processes uniquely designed for each type of challenge.
For example:
• Commercialization and Scale-Up: We focus on refining formulations, optimizing production, and leveraging our integrated manufacturing network to ensure seamless scalability and speed-to-market.
• Consumer Insight Translation: We dive deep into market research and consumer trends, using our tools and expertise to translate insights into innovative, market-ready products that resonate with your audience.
By aligning our methods to your objectives, we ensure that every project is efficient, impactful, and tailored to achieve the results you need. This flexibility and precision are what set us apart.
The timeline for results varies based on the complexity and scope of the project. For certain projects, turnaround can be as short as a few months, but more intricate projects may take longer depending on specific requirements, such as research, prototyping, and scaling. At Haruna Co-Create, we prioritize precision and quality, ensuring every project meets your expectations while working efficiently to deliver results.
Unlocking the Opportunity
Adult Indulgence Meets Grown-Up Fun
Desserts are often seen as either childish treats or guilty pleasures, while adult indulgence is usually limited to traditional drinks. But what if life’s greatest pleasures could come together in one experience? The opportunity is to create a new category of adult desserts, sophisticated, playful, and made to be shared.
Unlocking the Opportunity
Pure Tea, Wickedly Twisted
Tea is often seen as pure, clean, and traditional. But today’s youth want drinks that are bold, playful, and customizable, even a little “dirty.” The opportunity is to reinvent tea as a fun, shareable experience that breaks the rules while staying true to Japanese taste.
Unlocking the Opportunity
When Tea Leaves the Cup
For centuries, tea has been celebrated as a drink; pure, natural, and deeply tied to Japanese culture. But today’s consumers are seeking new ways to bring flavor, function, and wellness into their meals. The opportunity is to take tea beyond the cup and into food, unlocking a whole new dimension of taste and value.
Testimonial
“Partnering with Haruna Co-Create was an incredible experience. They applied their deep experience in tea extraction to perfectly align with the tastes and preferences of the American market. The result is a tea product that stands out and resonates with our customers. Their collaborative approach and attention to detail made the entire process smooth and rewarding.”
Comprehensive end-to-end solutions from ideation to commercialization.
End-to-End Innovation
Optimizing innovation, reducing costs, ensuring viability.
Innovation Center + Plant Integration
Agile R&D and open innovation for market leadership.
Agile R&D + Open Innovation
Perfect blend of Japanese craftsmanship with modern innovation.
Global Experience + Local Knowledge
Flexible collaboration models for innovation and growth.