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When Visionaries Miss the Big "Picture": What Steve Jobs Taught Us About Future-Casting & Blue Ocean Innovation
Apple was focused. They just weren't focused on what would matter most. In 2007, Steve Jobs stood on stage and unveiled the first iPhone to the world. He called it “an iPod, a phone, and an Internet communicator.” Three devices, one breakthrough product. He was right, and wrong at the same time. His vision was crystal clear, but his focus was off. What he didn’t realize that day was that the most powerful feature of the iPhone wasn’t in his keynote, it was hidden inside the c

Peter Thomas
Nov 65 min read
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